Content Marketing Specialist

We are looking for a crafty, sales‑driven and self‑motivated Content Marketing Specialist who is genuinely excited about digital growth, online sales and effective digital marketing execution. In this role, you will operate and optimize Vattenfall’s digital marketing in Finland together with our external partner. You will also take hands‑on responsibility for marketing automation, digital sales campaigns, and content creation across our digital channels and website.

You will join our Online Growth Team, which focuses on acquiring new electricity customers through digital channels and continuously developing our digital sales funnel. Our work is driven by team goals and clearly defined KPIs. The team consists of digitally savvy sales professionals with broad skills in content, CRO, and channel development. In this role, you’ll have a front‑row seat to Vattenfall’s digital customer journey — with the customer at the core of everything we do.

To succeed, you should have previous experience running high‑quality digital marketing activities, combined with a sales‑oriented mindset and creativity in content creation. You enjoy working in a fast‑paced environment, can manage multiple tasks simultaneously, and communicate effectively with different stakeholders.

Previous experience in the energy sector is not required since we will provide full onboarding. Experience in the industry is considered an advantage.

This is a one‑year fixed‑term position ending 30th of April 2027, with a desired start as soon as possible. The role is based in our Vallila, Helsinki office and follows a hybrid work model.
 

Main Responsibilities

• Plan, operate and optimize digital marketing activities across relevant channels
• Create newsletters, customer journeys and prospect communication using our marketing automation platform
• Ideate, plan and execute digital sales campaigns together with the team, possible partners and media agency
• Build and update landing pages and pricing information using our CMS (Episerver/Optimizely), ensuring high‑quality and engaging content
• Improve our online sales funnel in close collaboration with CRO specialists
• Contribute to content creation and ensure consistent messaging across digital touchpoints
   

• Proven experience in digital marketing, digital sales campaigns or online acquisition
• Ability to create and publish high quality AI enhanced content through CMS, social media and marketing automation tools
• A creative and hands‑on approach to digital content production
• Fast learner with the ability to adapt to change
• Strong prioritization and time‑management skills in a fast‑paced environment
• Result‑ and data‑driven mindset
• Excellent interpersonal communication skills
• Strong written and verbal proficiency in Finnish and English
• Ability to support ad‑hoc needs and operate under pressure when required
   

This position is ideal if you wish to gain broad experience in electricity sales and its ongoing development. We offer you the chance to work for a well-known and respected company, where you can enhance your skills and strengthen your CV. You will take part in exciting projects and build new professional networks. You will also benefit from the support of your team colleagues and an experienced Business Lead, who will help you to learn and further develop your abilities.

We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as ‘Ask and Share’ concept is essential for the way we work. We offer attractive employment conditions (smart working, flexible working hours and a good-work-life balance) and opportunities for personal and professional development. Click here for further information.

Location: Helsinki.

For more information about the position you are welcome to contact hiring manager Ville-Veikko Perintö +358 50 3510 008. Please note: It is recommended that you send an SMS well in advance before calling, to ensure availability.

For more information regarding the recruitement process, please contact recuiter Anna Uppström, anna.uppstroem@vattenfall.com

We welcome your application with CV in English no later than the 1 Mars. We´ll review the applications continuously, so don´t wait to apply until the last day of application. We kindly request that you do not send applications by any means other than via our website.

Company Description

At Vattenfall we are convinced that diversity contributes to build a more profitable and attractive company and we strive to be a good role model regarding diversity. Vattenfall works actively for all employees to have the same opportunities and rights regardless of gender, ethnicity, age, transgender identity or expression, religion or other belief, disability or sexual orientation. Click here for further information.

Vattenfall Consumer Sales Nordic is accelerating towards a future with the connected energy landscape, new solutions, empowered customers and disruptive competitors. We have very high ambitions going forward and will continue to be a leader through innovation, customer focused solutions and signature customer experiences.

Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Our main markets are Sweden, Germany, the Netherlands, Denmark, and the UK. The Vattenfall Group has approximately 21 000 employees. We have been electrifying industries, powering homes and transforming life through innovation for more than 100 years.